I’m Hans Kramer — a Dutch hospitality professional with more than forty years of experience.
Chef, entrepreneur, trainer, and manager, shaped by a lifetime of working in kitchens, restaurants, and hotels.
My career began in the family business, where classic French cuisine and true hospitality were part of everyday life.
I learned to flambé at the table, prepare traditional sauces, and discovered early what real discipline meant.
Working seventy to eighty hours a week was normal back then — tough, but incredibly instructive.
After my training, I worked in almost every corner of the hospitality industry:
from snack bars to discos, from bistros to top restaurants and hotels.
Later, I became a certified trainer, manager, and eventually an entrepreneur.
In the 1990s, I opened my first restaurant — originally meant to be French, but it became one of the first Spanish restaurants in the Netherlands.
I didn’t speak a word of Spanish, but I cooked from memory — recalling the flavors I had tasted in Spain.
That was the start of my passion for combining culture, cuisine, and guest experience.
After many years in the Netherlands, I worked in management roles within large hospitality organizations,
where I learned how essential structure, mindset, and well-being are for sustainable success —
in every department, from kitchen to reception. became the foundation of my work as a hospitality consultant.
Today, I work from Spain, sharing my experience through online coaching, practical eBooks, and on-site training sessions.
My mission is clear: to promote healthy, conscious hospitality.
I help employers see that fit, motivated people perform better than exhausted workhorses.
And I show employees that setting boundaries is not a weakness,
but a strength that allows them to enjoy a long and fulfilling career in hospitality.
I know how it feels to be “always on” — and how vital it is to know when to pause.
That’s why I focus on the human side of hospitality: balance, joy, and craftsmanship,
so that both guests and hosts can continue to grow.
